How Much to Charge for a 360 Photo Booth at Brand Activations

Build the day rate from the hourly rate

Start with the base and add hours: $595 for the first 2 hours plus 6 x $195 for the rest of an 8-hour show day = $1,765 per day. Charge one-time items once, not daily:

• Custom overlay with brand assets and a URL: $75
• Branded microsite gallery with usage numbers: $125
• Premium or custom-printed backdrop: $250

Three show days: 3 x $1,765 + $450 = $5,745. Retainer $1,723.50; balance $4,021.50 due 7 days before the first show day.

Staffing long show days without pausing the booth

Standard terms give the attendant a 15-minute break for every 4 hours and a meal or 30-minute break on days of 5 hours or more. A 360 pauses during breaks, and a brand paying for traffic will notice.

The fix is two attendants: one runs the platform, one works the line and the opt-in tablet, and they rotate breaks. Labor for the 3-day example:

• Attendant A: 24 show hours plus 2 hours of setup and teardown = 26 hours
• Attendant B: 24 show hours
• 50 hours x $25 = $1,250

Add the calculator's per-day lines (gear wear $10, software $10, insurance and marketing $10, consumables $15) for $135 over three days. Total cost: $1,385. Paid by card, fees are $166.61 plus $0.60 and you keep about $4,192.79; by ACH, about $4,360. Leaving the booth on the show floor overnight saves daily setup, and that saving is what pays for the second attendant.

Data capture: get the consent right before the show

The opt-in list is often why the brand booked you. Set it up the way your privacy policy describes:

1. Show a delivery consent message before guests enter a number or email: one-time delivery, not a subscription.
2. Add the brand's marketing opt-in as a separate, unchecked box with its own wording that names who will contact them.
3. Send marketing texts only to people who gave separate, express written consent for texts.
4. Hand over only the contacts who checked the box. Never sell data.

Data and texting rules vary by state and change often; have a local attorney review the wording before the show.

Venue details that change a multi-day quote

• Show management rules: convention floors set load-in windows and may require power ordered through the show's contractor. Ask who orders it and who pays.
• Overnight security: agree in writing where the booth sits overnight and who is responsible if it is damaged or stolen.
• Parking and tolls: billed to the client at cost under the travel clause.
• Space: 12x12 feet for the platform plus a line lane that does not block the neighbors' booths.
• Insurance: a COI naming every additional insured, often the brand, the agency, the venue and show management.

Contract points brands and agencies care about

Brand approval. One proof and two rounds of changes, with files 14 days out. Agencies will ask for more; quote extra rounds as design time.

Image license. The standard license covers internal business use. If the brand will run your videos as paid ads, grant that use in writing.

Music. Use tracks you have the right to use in commercial posts, since brand videos are commercial by nature.

Payment. Agencies may request net terms. If you agree, keep the 30% retainer at booking and put the balance date and late fee in the contract.